Al-cow-holic

Bars and Taverns should have characters that represent them in commercials similar to those used for Fast Food Franchises or Cereals; like Ronald McDonald, Burger King, Big Boy, the late Burger Chef, Count Chocula, Cap'n Crunch, Quisp, King Vitamin, and so on. I'd certainly frequent a watering hole advertised by the likes of...oh, I dunno...let's say:

Charles Booze-Cow-ski

Imagine, if you will, a cartoon bovine holding a beer stein imploring you, in televised ads, to MOO-ve on down to the Bar-Flea for an Udder-ly entertaining evening of beverages and staggering conversations/clinches with fellow customers. Amble up to the Booze Trough and stay a spell, why dontcha?

T
(there could even be an Adult Playland equipped with Milking Machines and Hot Irons for Branding)